Tuesday, March 3, 2009

Coffee Shop Profile

KNOXVILLE, Tenn. -- Finally! Experience a great cup of coffee on the interstate!

Pilot Travel Centers, LLC, the largest independent travel center operator in America, has dramatically improved the interstate coffee experience by introducing two new premium blends: 100% Colombian Coffee and 100% Arabica Dark Roast Coffee.
"This kind of high quality coffee previously was found only in specialty outlets," said Ken Parent, Pilot's senior vice president of operations. "We have invested many hours in research and development to find the best coffee and the best program to offer our customers."

The 100 percent Colombian specialty coffee is the perfect choice for those seeking the smoothest cup of coffee. Only top quality will be present in the blend of beans used for this kind of Pilot coffee.
One hundred percent Arabica Dark Roast Coffee will feature certified Arabica beans, which are grown at high altitudes and deliver a powerful, richer, more flavorful coffee. "It's the right choice for customers seeking a bold taste from their coffee," Parent said. "These beans are known to be exotic and sophisticated."

"We will ensure that coffee is brewed every 60 minutes, guaranteeing all Pilot customers fresh hot coffee," Parent said. Pilot is promoting the new coffee with the slogan "Good to Go." "This is the perfect slogan for our coffee," Parent said. "The word 'good' denotes quality and the focus on the word 'go' indicates speed, which is extremely valuable to our customers."

This is from a press release issued by the company.

We would like to thank AABC member Mike Semones for this entry, Mike says "When traveling, Pilot Travel Centers has very good coffee. Consistant no matter where you stop "!!



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